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Text Ads and Click Fraud: A cost of doing business?
By Brandon | January 17, 2005
The explosion of content-relevant text ads on websites (even I use them on this site) has been very profitable for advertisers, content providers, and ad networks such as Overture and Google AdWords. But there is now a serious problem with “fraudulent clicking,” which amounts to stealing money from the advertiser. And unfortunately, there isn’t much that can be done about it. [Article]
Topics: Software & Technology |